VC Twitter is Moving to LinkedIn—Here’s Why
For years, X (formerly Twitter) has been the go-to platform for venture capitalists (VCs) to network, share insights, and establish their brand. But a shift is happening—LinkedIn is emerging as the new home for VC Twitter as investors seek greater visibility and engagement.
According to a Milltown Partners study, 55% of Forbes Midas List VCs posted on LinkedIn at least once a month in 2024, nearly matching X’s 54%. However, daily posting on X has dropped significantly, signaling a decline in engagement on the platform that once dominated VC conversations.
Why VCs Are Pivoting to LinkedIn
One key reason is reach and engagement. As Maren Bannon of January Ventures put it: “I have become more active on LinkedIn because that’s where the people I want to reach are spending time.” Despite having a large following on X, she hasn’t posted there in over a year due to its declining ROI.
Similarly, Henri Pierre-Jacques, managing director of Harlem Capital, reduced his activity on X, citing the platform’s algorithm changes. “I used to go to Twitter for big reach, now I go to LinkedIn,” he said, noting that one of his recent LinkedIn posts—on lessons from billionaires in his network—garnered 1,100 likes and 96 comments, engagement levels that are now harder to achieve on X.
The Rise of VC Thought Leadership on LinkedIn
For some firms, LinkedIn has become more than just a branding tool—it’s their primary marketing channel. Jenny Fielding, managing partner at Everywhere Ventures, explains that smaller funds without large marketing budgets rely on the personal brands of their partners.
“For us, we’re a small fund, so we don’t have a marketing budget,” Fielding said. “A tier-one investor can afford to hire marketers or sponsor conferences to raise its profile. Our best asset is really the personal brands of our team, so we just try to get the word out about issues that are important to us and to our key stakeholder, which is the founder.”
Other investors are taking it even further by investing in ghostwriting services. Alyssa Greenfield, who writes LinkedIn content for tech investors and founders, says her business has boomed in the past year, with smaller firms recognizing that founders expect to see content from partners before taking them seriously.
A New Era for VC Social Media?
As X continues to deprioritize organic reach, LinkedIn is quickly becoming the new battleground for VC influence. Hunter Walk, an early investor in Plaid, Gusto, and Chime, has been ahead of the curve—he became a LinkedIn “Influencer” in 2012 and now boasts 870,000 followers. His frequent posts, mixing industry insights and humor, serve as an open invitation into his investor mindset.
“Hopefully, that reminds them to follow up with me outside of LinkedIn,” Walk said, emphasizing that staying “passively top of mind” is a key advantage of posting regularly.
For many VCs, LinkedIn is no longer a nice-to-have—it’s a need-to-have. While X remains an important space for industry chatter, the best investors are increasingly building their brands, networks, and deal flow where founders and institutional investors are most active—on LinkedIn.
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