Vama’s Maha Kumbh 2025 Surge: A Record-Breaking Boom in Spiritual Tech
VAMA is a virtual platform offering live-streamed astrology consultations and digital puja services, allowing users to participate in religious rituals and receive spiritual guidance from anywhere.
The Maha Kumbh 2025, the world’s largest spiritual gathering, has not only been a deeply sacred experience for millions of devotees but has also fueled an unprecedented boom for India’s non-secular startups. Among them, Vama, a Delhi-based spiritual platform, has emerged as a major beneficiary, witnessing a 50% surge in transactions and a 70% increase in new users during the event.
As faith and technology converge, Vama’s success underscores a growing digital shift in spiritual engagement—one that is reshaping how devotees connect with rituals, prayers, and religious experiences online.
A Defining Moment for Vama
For co-founder Manu Jain, the Maha Kumbh was an opportunity to expand Vama’s reach while staying true to its mission of bringing spirituality closer to devotees through technology. “The Maha Kumbh 2025 has driven unprecedented growth for Vama, with our platform experiencing a 40% surge in traffic compared to our pre-event baseline,” Jain shared.
To meet the surge in demand, Vama introduced several Kumbh-specific offerings, including:
Live Kathas streamed directly from the Maha Kumbh
Home delivery of Mahakumbh Triveni Gangajal
Daily Mahakumbh Chadhava at Triveni Sangam
The response exceeded expectations, with over 250,000 active transacting users engaging with the platform.
The Digital Transformation of Devotion
Vama is part of a larger digital shift in India’s religious landscape, where platforms like Sri Mandir, AstroYogi, and AppsForBharat are redefining how people access spiritual services.
While Sri Mandir focused on VIP Snan services and personalized pujas, AstroYogi saw a 50% uptick in online pooja bookings from devotees who couldn’t physically attend the Maha Kumbh.
Vama’s ability to blend traditional rituals with digital convenience reflects a broader trend—where technology amplifies, rather than replaces, faith-based experiences.
Beyond the Kumbh: What’s Next for Vama?
The success of Maha Kumbh 2025 has positioned Vama as a leader in India’s spiritual tech industry, proving that there is a growing appetite for seamless, digital-first religious experiences.
With record-breaking user engagement, the company is now well-positioned to expand its offerings beyond major events, ensuring year-round accessibility to sacred rituals, guided pilgrimages, and personalized spiritual experiences.
As technology continues to reshape every aspect of daily life, Vama is leading the charge in ensuring that spirituality keeps pace—bridging the gap between ancient traditions and modern convenience.
Faith is timeless. But how we experience it? That’s evolving.
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