Oh! Norman Fetches $2M to Tame Pet Chaos with Wellness and Wit
Oh Norman offers eco-friendly pet products, including all-natural supplements formulated by veterinary specialists to support pets' health and well-being.
Oh! Norman!, the pet wellness brand co-founded by Kaley Cuoco and Katie Hunt, just closed a $2.08 million funding round—overshooting its initial goal by 39%. The company is tapping into something deeper than dog treats: the rising demand for science-backed, ethically made supplements that help pet parents care for their animals like family.
Backed by Mars Petcare's Leap Venture Studio, Brown University, and 1731 MGMT, among others, the round brings Oh! Norman’s total funding to over $5 million since its 2023 launch. The team isn’t just banking on celebrity. They're betting on a new era of pet wellness—built on transparency, clinical integrity, and a whole lot of charm.
From Couch Cushions to Calm Formulas
The brand’s name was inspired by those familiar moments of canine chaos—like when your dog eats a couch cushion—but Oh! Norman! isn’t here to scold. It’s here to soothe. Their flagship product, Calm the Eff Down!, is a board-certified supplement designed to ease anxiety in pets without compromising on quality or trust.
With its millennial-friendly branding, rigorous third-party testing, and GMP-compliant supply chain, Oh! Norman! has managed to walk the line between playful and professional. It's a brand that speaks to the modern pet parent: informed, ingredient-conscious, and deeply invested in their animal’s emotional health.
Building a Pet Wellness Powerhouse
Behind the scenes, Oh! Norman! runs with the lean precision of a high-growth startup. CEO and co-founder Katie Hunt brings deep consumer brand experience from her days at Warby Parker and Hinge. The leadership team also includes Danielle Birkenfeld (ex-Coach), Kate Onorato (formerly of Wild One and BarkBox), and creative lead Nat Girsberger, whose work has grown the company’s social media following to over 250,000.
With a six-woman founding team and operations based in New York, the company stands out not just for its mission, but for how it’s run. They’re committed to ethical practices, sustainability, and giving back—a portion of every sale goes to animal rescue organizations.
Scaling Through Chewy and Beyond
April 2025 marked another big milestone: a retail partnership with Chewy. That move massively expands the brand’s reach, bringing its best-selling supplements to millions of potential customers who want convenience without compromise. Oh! Norman! is also gaining traction on Amazon and building a direct-to-consumer pipeline that blends education with community.
The recent funding will support new product development and wider retail expansion, but also deepen the company’s focus on high-quality sourcing, clinical testing, and building a trustworthy brand in a category often dominated by gimmicks.
More Than a Brand—It’s a Movement
Kaley Cuoco’s star power may have drawn attention, but it’s the mission that’s keeping investors and customers engaged. As she puts it: "My goal was to create high-quality products that dogs and their people would love." The entire Oh! Norman! team shares that vision—from reducing pet anxiety to rethinking how wellness looks for the four-legged members of the family.
And investors are paying attention. In the words of 1731 MGMT’s Dace Graham: “Oh Norman! embodies that spirit with a strong commitment to the well-being of pets and their owners.”
With $2M in fresh capital and a fast-growing community of loyal customers, Oh! Norman! is proving that the future of pet care is personal, playful—and powered by purpose.
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Listen to Katie Hunt with Scott Hartley on the Venture Everywhere podcast: Pet Wellness with a Pawsitive Impact. Now on Apple & Spotify and check out all our past episodes here!
