No More Event Day Fire Drills: VOW Brings Calm to the Chaos with AI

VOW is a platform that enhances private events by streamlining guest management, offering tools for invitations, RSVPs, and personalized experiences to ensure seamless event execution.

Dec 22, 2025

Jennifer Brisman, founder and CEO of VOW, knows the pressure of delivering flawless live events better than most. After producing hundreds of private events totaling nearly $60 million in contracts, she saw a recurring problem: behind the scenes, events ran on chaotic workflows, disconnected systems, and reactive communication. That experience led her to build VOW — an AI-powered operating system designed to bring calm, clarity, and real-time intelligence to the live experience economy.

Fixing the Friction Behind the Magic

VOW unifies everything from guest list management and seating to ticketing, vendor coordination, access control, and on-site logistics — all within one intelligent platform. It’s a radical shift from the siloed tools and manual spreadsheets that still dominate event planning. And it’s not just about efficiency; it’s about personalization at scale. When VOW powers an event, guests walk in feeling like it was designed just for them.

The company’s focus on proactive orchestration, not just reactive logistics, is what sets it apart. “Live events today are stitched together using dozens of platforms that don’t talk to each other,” Brisman said. “We’re bringing it all into one system that makes everyone’s job easier — and every experience better.”

From Pandemic Pivots to Global Partnerships

VOW’s roots stretch back to the pandemic, when it operated as VOW Digital Health. The company helped save over $1.5 billion in event revenue by offering COVID screening for more than 500 events hosted by brands like Uber and Peloton. That early success proved the team could respond to crisis with clarity — and laid the groundwork for what VOW would become.

Fast-forward to today, and VOW is no longer a pandemic workaround. It’s a full-stack platform with big ambitions, recently spotlighted through Techstars Sports and now part of the Sports Tech HQ Collective. From NBC’s Saturday Night Live to PFL-MMA events, VOW is proving its value across industries.

Built by a Founder Who’s Been in the Trenches

Brisman isn’t just leading a company — she’s reshaping an industry she’s worked in for over 20 years. A trusted voice in event planning and tech, she’s been featured in CNN, Forbes, the Wall Street Journal, and Thrive Global, among others. She’s also a champion for women in business and an active member of founder networks like Good for Her.

Her leadership style reflects lessons learned the hard way: “You’re the weather,” she says. “No matter how hard it gets, bring good weather to every interaction.” That blend of resilience, empathy, and focus is baked into VOW’s DNA.

What’s Next for VOW?

The company is expanding fast, focusing on partnerships with organizers, venues, and brands who want smarter systems and better experiences. The team is also building tools that will give every stakeholder — from guests to staff to sponsors — a personalized touchpoint before, during, and after each event.

As Brisman puts it: “We’re not thinking transaction to transaction. We’re thinking long-term — how do we help people deliver magical moments, minus the chaos?” For anyone who’s ever dealt with event day panic, VOW’s timing couldn’t be better.

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