Vama’s Leap of Faith: Bringing Devotion to the Global Indian Diaspora
VAMA is a virtual platform offering live-streamed astrology consultations and digital puja services, allowing users to participate in religious rituals and receive spiritual guidance from anywhere.
As spiritual engagement goes digital, devotional platforms are now reaching beyond borders—and Vama is leading the charge. Known for delivering immersive digital rituals and spiritual experiences, Vama.app is gearing up for a major international expansion, aiming to serve Indian diaspora communities in the US, UK, and Canada starting this quarter, with further plans to enter the Middle East and Southeast Asia.
Co-founder Manu Jain attributes this global push to a surge in engagement during India’s Maha Kumbh, one of the largest religious gatherings in the world. Vama saw a 22% increase in users during the six-week festival and now anticipates hitting Rs 100 crore in revenue within the next 12 to 18 months—with 25% of that projected to come from international markets.
“The Maha Kumbh has been a catalyst for apps like ours,” Jain told ET. “People have either visited in person, or those who couldn’t wanted to stay updated… They want live streams, want to listen to kathas, and anyone who has attended would like to stay re-engaged with the experience.”
By tapping into regions with large, affluent Indian populations, Vama is positioning itself not just as a spiritual app, but as a cultural bridge for the diaspora—allowing users to engage with rituals, live streams, and devotional content from anywhere in the world.
A Booming Market for Digital Devotion
Vama isn’t alone in this mission. Other devotional platforms like AppsForBharat, Utsav, and DevDham are also scaling their reach globally, leveraging digital engagement and venture capital to fuel growth.
AppsForBharat, backed by Elevation Capital and parent of the popular app Sri Mandir, is active in markets like the UK, Australia, Canada, and the UAE, with plans to expand to Singapore, Malaysia, South Africa, and Europe. During Maha Kumbh, Sri Mandir engaged nearly 20,000 international users through virtual poojas and rituals.
“Devotion is not bound by geography,” said Prashant Sachan, founder of AppsForBharat. “We are ensuring that distance is never a barrier to devotion.”
DevDham, formerly DevDarshan and backed by Titan Capital, saw 50% month-over-month revenue growth during Maha Kumbh, with 20% of revenue now coming from users in the US, UK, and UAE.
Utsav, which recently raised Rs 6.35 crore from Equanimity Investments and India Quotient, is also expanding globally and launching ecommerce services for prasad and ritual items delivery.
“This process, where a puja can be offered in my name even if I’m not present, has existed for a long time. What people probably missed was a trusted partner,” said Ankita De, co-founder of Utsav.
Vama’s Global Vision
What sets Vama apart is its strategic focus on high-value international markets and its vision for sustainable growth. By targeting regions with strong purchasing power and a deep connection to Indian cultural traditions, Vama is building a scalable model for global spiritual engagement.
With the devotional tech space attracting increasing attention—and investment—from venture capital firms, Vama’s expansion underscores a larger shift: as more people seek meaningful, accessible spiritual experiences, platforms like Vama are redefining how faith is practiced in a digital world.
Read more on The Economic Times
Listen to Manu Jain with Vir Kashyap on the Venture Everywhere podcast: Gotta Have Faith. Now on Apple & Spotify and check out all our past episodes here!
