Turning Browsers into Buyers: How Ground Is Fueling Beauty Brand Success
Ground is an AI-powered platform that helps companies unlock untapped revenue by leveraging customer, product, and site data to boost sales from both new and existing customers.
Artificial intelligence is rapidly transforming the beauty industry, and a new wave of founders is leading the charge with innovations that boost efficiency, security, and—most importantly—sales. Among them is Kat Garcia, co-founder and co-CEO of Ground, an AI-powered tool making headlines for its ability to predict consumer behavior and drive real-time business growth. Ground was recently featured in Yahoo! Lifestyle’s spotlight on the entrepreneurs bringing AI to beauty—and it’s easy to see why.
From Predictions to Purchases—In Just 15 Minutes
Ground integrates directly into beauty brands’ direct-to-consumer websites, SMS, and CRM tools. Once installed—a process that takes just 15 minutes—the platform’s AI models begin tracking and analyzing user behavior in real time. What makes Ground different? It doesn’t just provide data insights for brands to act on later—it takes action immediately, customizing the customer journey to incentivize purchases.
“We can increase sales by 20 percent after a 15-minute integration process,” said Garcia. “It’s not just analyzing all of this information so you can take action—it takes the action for you.”
Ground’s AI evaluates everything from a visitor’s browsing behavior and product interest to how they interact with specific offers. On a customer’s first visit, they might be anonymous, just one of thousands of website visitors. But on their return? Ground personalizes the welcome offer, tailoring creative, incentives, and even product suggestions based on predicted purchasing behavior. It also integrates with Meta accounts to retarget potential buyers with highly specific product recommendations.
The result? Clients like RMS Beauty and Violette_FR are seeing a measurable increase in conversions and customer engagement—proof that AI isn’t just a buzzword, it’s a revenue-driving tool.
The Broader AI Movement in Beauty
Ground isn’t the only company making waves with AI in beauty. Daash Intelligence, co-founded by Philip Smolin, Melissa Munnerlyn, and Justin Stewart, uses predictive models to deliver weekly sales insights to brands like Glow Recipe, Amika, and Ilia Beauty. Their goal? Helping brands identify “white space” opportunities and make faster, smarter decisions across product development and marketing.
MarqVision, led by Mark Lee, is tackling counterfeit products with AI-powered IP management and protection tools—already serving clients from LVMH to indie streetwear brands. With beauty comprising 12% of its client base, MarqVision is solving one of the industry’s most expensive and pervasive problems.
And Sarah Jannetti, founder of Content Recipe, is streamlining influencer marketing with a tool that slashes the time required to create creator briefs by 95%, personalizing content recommendations based on real-time social media trends and engagement data.
Why This Matters
As consumer behavior continues to shift and digital experiences dominate the customer journey, tools like Ground are helping brands stay ahead. By leveraging AI to automate and optimize personalization at scale, Ground is empowering beauty companies to meet customers where they are—and drive growth without the guesswork.
In an industry where trends change quickly and competition is fierce, AI tools that combine prediction with action are setting the new standard. Ground’s recent feature in Yahoo! Lifestyle is a testament to the platform’s impact—and a signal that the next wave of beauty-tech innovation is here.
Read more on Yahoo! Lifestyle
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