Segwise Unveils Creative Analytics AI Agent to Supercharge User Acquisition
Segwise provides an AI-powered platform that automates the monitoring and analysis of campaign and creative data for apps and games.
User acquisition (UA) in mobile gaming and apps is a high-stakes game—one where every second and every ad dollar counts. The ability to track, analyze, and optimize ad creatives can mean the difference between a campaign that scales and one that burns through budget with little return.
That’s why Segwise is making waves with its latest launch: the Creative Analytics AI Agent, an AI-powered feature designed to automate ad creative analysis and drive better user acquisition results.
With this latest innovation, Segwise is taking the manual work out of creative analysis, giving mobile game and app developers the ability to track what works in their ad campaigns—without spending 20+ hours a week tagging and reviewing creatives manually.
Why This Matters: Smarter Ad Spending, Faster Results
The new Creative Analytics AI Agent automatically tags and analyzes creative elements across various ad types—including backgrounds, calls-to-action, emotional hooks, and other key components—to determine what resonates best with users.
According to Segwise CEO Brijesh Bharadwaj, this is a game-changer for UA teams: “That’s just straight-up hours saved. But more importantly, I save you a bunch of hours while creating your ads. Now even the analysis—the turnaround time of being able to react to those changes—comes down to almost zero. It’s a lot of time saved that nobody wanted to do in the first place. Now they can actually focus on the fun stuff—making the actual creative.”
For mobile game developers and app marketers, this means:
No more manual tagging—the AI handles it automatically
Faster iteration—teams can react to performance insights in real time
Better ROAS (Return on Ad Spend)—by pinpointing what truly engages players
More time to focus on creativity—instead of spending hours buried in analytics
Industry Experts Are Taking Notice
Segwise’s approach has already attracted industry leaders. Carol Miu, former CEO of PeopleFun Games, has joined Segwise as an advisor, backing its AI-powered UA vision: “As the scale of UA grows for a publisher, better monitoring on campaign performance and granular creative analytics can lead to millions of dollars in ad savings. Segwise is building a platform of AI agents to help UA teams do this easily and improve ROAS. I am excited to join them on their journey!”
With AI becoming a critical force in user acquisition, Segwise is leading the charge to ensure UA teams are equipped with the best automation tools to optimize campaigns, cut inefficiencies, and drive better engagement.
What’s Next for Segwise?
The Creative Analytics AI Agent is just the beginning. As AI-driven tools continue to reshape mobile marketing, Segwise is committed to building an AI-powered platform that removes bottlenecks and enhances ad performance—so that developers can focus on creativity while AI handles the data-heavy lifting. For mobile publishers looking to improve efficiency, maximize ROAS, and eliminate wasted ad spend, Segwise’s latest launch represents a major leap forward in user acquisition technology.
With AI taking over the repetitive tasks, the future of UA is looking smarter, faster, and far more scalable—and Segwise is at the forefront of this transformation.
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