Founders Everywhere: Mickael Roger
Mickael Roger is the co-founder and co-CEO of PropHero, a platform that helps find, buy, and manage high return and low risk investment properties.
Welcome to Founders Everywhere, where we highlight the incredible people behind the companies we’ve backed at Everywhere Ventures, a global pre-seed fund supported by a community of 500 founders and operators.
The real estate market has long been plagued by inefficiencies, high fees, and a lack of transparency, making it difficult for investors to maximize their wealth. Traditional methods rely on intuition rather than data, leaving many opportunities untapped. Like any great hero, PropHero saves the day by leveraging data and AI to automate and optimize real estate investing. It’s the one-stop-shop global property wealth management marketplace that helps customers build and manage their property portfolio in a simple, transparent, and profitable way. They’re currently active in Australia, Spain, Indonesia, and Ireland and are working on expansion into the U.S., UK, and Middle East.
Mickael Roger and Pablo Gil Brusola are the co-founders and co-CEOs of PropHero. Mickael has over a decade of experience in AI, data strategy, and management consulting, having previously worked as an Associate Partner at McKinsey & Company, where he led the AI practice. Pablo has over a decade of entrepreneurial leadership, with a focus on sales, international expansion, strategic partnerships, and company culture. The duo brings complementary superpowers: Pablo has street-smarts and excels at making the impossible happen on the ground, while Mickael is more academically inclined, focusing on strategy, planning, and technical execution. Together, they balance each other perfectly, like fire and ice. Mikael shares more about how PropHero is redefining how people invest in and manage property wealth.
PropHero is always looking for amazing talent—especially in generative AI, so reach out to careers@prophero.com if you believe in their vision!
Why PropHero and Why Now?
We started PropHero because we were frustrated with the inefficiencies in real estate investing compared to other asset classes like stocks, ETFs, and crypto. As a management consultant, I had money but no time, so I hired buyers' agents. They charged high fees, relied on gut feelings, and lacked transparency or data-driven insights. Our vision was to create a platform powered by AI that could act like a private banker—finding the best deals, automating processes, and offering low fees. The idea came to life during a walk on Bondi Beach with my friend Pablo during COVID. Sharing a deep frustration with the inefficiencies in real estate investing, we teamed up, determined to build a smarter, data-driven, and more accessible way to invest.
What is PropHero’s North Star?
Our North Star is using data and AI to help people build real estate wealth in an optimized and frictionless way. Beyond helping investors, we aim to ensure that every property rented through PropHero offers good living conditions—clean, renovated, and energy-efficient. Over time, we’ve also incorporated sustainability into our renovations, saving three tons of CO2 per property.
Why will PropHero win?
The real estate industry is so profitable that it resists disrupting itself. I’ve worked in AI over the past decade and we leverage AI to automate over 99% of the processes involved in building real estate wealth. We are going to win because we have the right team to move faster than anyone else. Once we achieve our vision, our data will provide unmatched insights into wealth optimization.
How does PropHero inspire “customer love”?
More than 50% of our users refer friends and family, and they buy an average of 1.7 properties every two-and-a-half years through us—showing strong loyalty. Our Net Promoter Score (NPS) is +57, but what matters most is repeat customers and referrals. Forty percent of our users are middle-class individuals priced out of big cities but looking for affordable properties with high yields and growth prospects. We handle everything for them—from finding properties to managing tenants—while maximizing returns.
For anyone who is interested, we are offering a 10% discount on our fee that applies globally in all our markets, or use the code "EveryWhereVC10."
Tell us about some recent milestones PropHero crushed.
We recently secured a $16 million USD Series A funding round. Our platform manages $800 million USD in real estate, generates $23 million USD in annual revenue, and operates with positive EBITDA. Our goal is to double revenue each year—targeting $100 million within two years.
What’s on the horizon for PropHero?
In the coming months, we’re launching an app that integrates our Real Estate Wealth advisor powered by generative AI—similar to ChatGPT but focused on real estate advice. Users will be able to interact directly with the tool for personalized guidance. We’re also developing new areas and types of investment, building out partnerships, and improving services.
Fun fact:
The name PropHero was chosen through a LinkedIn poll. It had over 200,000 views with tens of thousands of votes and "PropHero" beat out "PropEasy" by a narrow margin of 51% to 49%. I'm happy with the results and glad it won.
Listen to Richa Kaul with Scott Hartley on the Venture Everywhere podcast: Complyance With a Why. Now on Apple & Spotify and check out all our past episodes here!
