Venture Everywhere Podcast: Fifi Kara with Alessandra Henderson
Fifi Kara, co-founder and CEO of Aster chats with Alessandra Henderson, co-founder of Elektra Health and an LP of Everywhere Ventures on episode 78: Aster in Women's Healthcare.
In episode 78 of Venture Everywhere, Alessandra Henderson, co-founder and former CEO of Elektra Health and LP of Everywhere Ventures, chats with Fifi Kara, co-founder and CEO of Aster — an AI-powered operating system for women’s health clinics working outside traditional hospital systems. Fifi shares Aster’s origins, sparked by a family medical crisis, and its evolution into a mission-driven platform designed to equip midwives and OB-GYNs with smarter, more supportive tools. Fifi also discusses how Aster is replacing outdated legacy software with a unified platform that streamlines workflows, enhances clinical decision-making, and expands access to patient-centered women’s healthcare across the U.S.
In this episode, you will hear:
Delivering care in rural areas affected by labor unit closures and private equity buyouts
Co-designing with midwives and OB-GYNs to match real clinical workflows
Expanding access to care by supporting out-of-hospital women’s health providers
Leveraging Aster’s data to build inclusive, AI-powered clinical support tools
Balancing using existing language models vs. building proprietary solutions
If you liked this episode, please give us a rating wherever you found us. To learn more about our work, visit Everywhere.vc and subscribe to our Founders Everywhere Substack. You can also follow us on YouTube, LinkedIn and Twitter for regular updates and news.
TRANSCRIPT
00:00:00 VO: Everywhere Podcast Network.
00:00:14 Jenny Fielding: Hi, and welcome to the Everywhere podcast. We're a global community of founders and operators who've come together to support the next generation of builders. So the premise of the podcast is just that, founders interviewing other founders about the trials and tribulations of building a company. Hope you enjoy the episode.
00:00:34 Alessandra: Hi, everyone, and welcome to the Venture Everywhere podcast. I'm Alessandra Henderson. I'm the co-founder and former CEO of Elektra Health, which is an Everywhere Ventures portfolio company. I'm also a proud LP in Everywhere Ventures, so grateful to this community.
00:00:52 Alessandra: Today, I'm joined by Fifi Kara, the co-founder and CEO of Aster, the AI powered operating system for women's health. Excited to just dive right into the conversation. Welcome, Fifi, and we'd love if you could start by introducing yourself and a little bit about your company.
00:01:10 Fifi: For sure. Lovely to be here, Alessandra. So just a bit about myself. You can obviously tell that I have an accent. So I'm originally from the UK. I was born and raised in London. And I have been in San Francisco Bay Area for about four years now.
00:01:23 Fifi: Originally moved here because I used to work for Meta in London and got moved out to help lead the health and fitness team with a focus on design under the Reality Labs division. So we were building experiences for healthcare essentially.
00:01:36 Fifi: I previously was a Y-Combinator founder for another company that I co-founded in the fintech space. My vocation is mostly design and engineering, essentially. That's what I focus on.
00:01:47 Fifi: Just a bit about Aster right now, so we build intelligent revenue and clinical management software for women's health practices. We have been doing this for about two years, coming up to two years now. Been a bit of a transition right now, focusing on growth and expanding our offering to more providers of different specialties in medicine within women's health. Excited to dive in.
00:02:11 Alessandra: Thank you for the work you're doing. Excited to see all the innovation in women's health and to see that we've got some smart people powering that and empowering the clinicians who are doing the good work. We'd love to start with really just your founder journey. I know you shared a bit of where you were, but could you tell me what led you to founding Aster and the light bulb idea?
00:02:30 Fifi: It's a personal story. I never intended to start Aster. It was not one of those things where I wanted to start a startup and wanted to leave Meta. I fell into it by accident, really. I come from a family of health care providers. So my mom is a nurse and my sister is an OBGYN.
00:02:45 Fifi: About five years ago, my sister had her first child. She went through pregnancy and actually ended up having quite a tumultuous birth experience as a physician. So she had undiagnosed preeclampsia, IUGR, which is growth restriction of a fetus. She ended up with an emergency C-section and her son was born not breathing for seven minutes requiring resuscitation.
00:03:07 Fifi: So she had a myriad of complications that were missed and didn't go well. And thankfully they're all fine now. But essentially, she conducted a two-year-long investigation into the care that she received and won a settlement at the end of it against the hospital and the care providers that managed her care.
00:03:26 Fifi: She was really adamant for it to not happen again to anyone else. After that experience it was difficult for her to provide one to one care as a physician in her own space and her own role. She wanted to see if she could provide broader care and broader improvements in the space doing something that was more scalable.
00:03:45 Fifi: So we put our heads together and started Aster. So it really came from that trauma, essentially, in that experience that we went through as a family. Funnily enough, I actually am now a parent to a one month old. I had my daughter a month ago.
00:03:59 Alessandra: Congratulations. Wow. It's been a big two years for you.
00:04:03 Fifi: It has. But having my own experience has actually solidified my interest and curiosity about the space, my desire to just keep going and just never stop fighting this fight for women's health.
00:04:14 Alessandra: I appreciate you sharing that story. I wish it didn't happen to your sister or to your family. But it's so often in women's health that is the impetus for founding companies. Just really excited for the number of smart people that have come around.
00:04:27 Fifi: Wanted to ask you what your founding story was for Elektra.
00:04:30 Alessandra: Oh, thank you for asking. So at Elektra Health, we're closing the menopause care gap. The impetus was really a combination of both my own personal hormonal health journey, combined with identifying this huge groundswell of opportunity and areas that needed attention in women's health, specifically menopause.
00:04:51 Alessandra: 2017, I actually went through my first IVF journey. The hormones from egg freezing impacted my vision, which I had absolutely no idea could happen. I was walking down the streets of New York on day three of my cycle. I went to cross the street and I couldn't read the avenue signs, which are quite big in New York. It just totally bowled me over.
00:05:10 Alessandra: I had incredible providers. I was in New York, surrounded by incredible medical systems. And yet, when I called my doctors, they said, “Oh, that's a long tail. It's a side effect of hormones, your vision.” I just got really inspired to investigate hormonal health and fell down the rabbit hole. In looking at the space, recognized that menopause was a huge untapped need and a huge market that was the next wave. So I appreciate you asking.
00:05:37 Alessandra: We'll get into the company side of company-building and into the details of Aster. But I also started fundraising for our seed round two weeks after giving birth to my daughter back in 2021. So a lot of empathy for doing any company building, fundraising or growth, especially so soon after birth.
00:05:57 Alessandra: Thank you for sharing your sister's story and your own story. As you investigated and as she investigated this space, I'm curious what led you to build essentially a EHR or practice management solution as opposed to care delivery. Can you tell me a little bit about what informed your product and go-to-market decisions in the space?
00:06:21 Fifi: It's funny because when we first talked about the problem and the solution, we were looking at care delivery, brick and mortar birth centers, new reformed maternal health clinics and practices that were collaborative with midwifery and obstetric care. What we realized was that it was an accessibility issue for us that we'd stumbled upon.
00:06:42 Fifi: Building a clinic of that nature and having to be a network with insurers and things like that, we wondered about whether or not it was solving the problem for those most in need, like rural locations across the US and people who struggle to access high quality healthcare.
00:06:57 Fifi: We're in the Bay Area, so there's great healthcare here and there's UCSF, there's CBMC. There's always different places that you can access to get good healthcare. We didn't know if we'd be adding to the problem space and actually solving something for the right people.
00:07:11 Fifi: So when we dove into it a bit deeper, we found that community healthcare, midwifery, nurse practitioners, RNs, and people who are operating outpatient clinics, especially in locations and areas where labor and delivery units are closing down. Obstetrics and gynecology private practices are being bought up by private equity and there's actually becoming less of these services. That's where we felt where the need was greatest, and that's what we put our focus on.
00:07:38 Fifi: Of course, we did lots of ideation with various people. And we found that there's such a gap in the software and tooling for this group of providers who are outside of hospital-based care, outside of using Epic and Cerner. They're using such outdated software that it's not helping them actually improve outcomes for their patients or for them to stay in business, which is what we hope to see.
00:07:58 Fifi: Ultimately, that gives patients more choice. Patients have the option to have a home birth or a birth center birth or to just receive their prenatal postpartum care or menopause care even outside of a hospital system or a more fixed and contained system that feels rigid and very over medicalized.
00:08:17 Alessandra: Fantastic. That insight, as we hear about maternal care deserts and just as we look at the state of women's health in this country, being able to empower those who are on the ground. The saying that healthcare is local, it truly is, especially what's more local than giving birth. You need to have those centers and those experts close by. Could you talk to me a little bit about the early days, what you started building, how you got started?
00:08:41 Fifi: The early days, so that was back in December 2023. I think at the early days, we're really focused on product. That's my bias coming into the company because that's what I've spent the last ten years looking at is just product design and product development. A lot of the ideation was around prototypes and showing people and getting as much feedback as possible.
00:09:01 Fifi: We actually started off with administrative software to begin with. We thought, what do we need for an MVP to get this off the ground? And it wasn't the clinical documentation at the start. It was really, can I just schedule an appointment? Can I get the patient in? Can I do intake with the patient? And can that be done in a much better and much more efficient way than it's currently happening?
00:09:24 Fifi: So it seems really simple, but a lot of healthcare is simple. And if you can make those improvements on things that aren't necessarily revolutionary because it's so bad and it's so entrenched already, that's what we focused on. So patient intake was really big for us.
00:09:38 Fifi: We focused a lot on collecting as much information as possible about the patient. Things like details about previous pregnancies and tears that they may have had or complications and really getting to the nitty gritty of what this patient has gone through previously that's informing this current level of care.
00:09:55 Fifi: Then making it really easy and user-friendly for the patient to fill that in and to not have to repeat themselves. And then informing the provider of prior conditions and things that should be flagged throughout this person's care based on what we've collected here. Because as the healthcare data is not interoperable in any way right now, so it was really important for us to collect all that information upfront.
00:10:17 Alessandra: Fantastic. And like you said, we're still operating on fax machines here. Which seems quite simple, but really staying close to that patient and to your point, the clinicians that are also your power users. You co-founded this with your sister. Who else was on the founding team again in those early days?
00:10:32 Fifi: So in the early days, we had another co-founder on the engineering and technical side. So it was the three of us. Different team. It looks a little different today. We do have our lead engineer, Nacho Vazquez, who has built everything from the ground up. We mostly have an engineering team that makes up the largest part of Aster’s team. We have a couple of clinicians as well who are on the team, two midwives actually, alongside my sister who's the OB, informing the product development. So that's how the team is split.
00:11:00 Alessandra: Fantastic. So those are the early insights focused on patient, patient intake, patient data, and that's obviously developed and grown over time. Could you talk to us a little bit about when you raised your first round and that first phase of product development and go-to-market?
00:11:15 Fifi: Raising the first round was such an eye-opening experience for just fundraising in general and fundraising for women's health. We set out to raise about $1.5 million and we ended up raising $2.5 in the end. So it was an oversubscribed round, some fantastic investors, some that you may know of.
00:11:35 Fifi: A lot of our investors either had a personal experience themselves with the space. It could have been them or it could have been a family member, like a spouse. But they were deeply interested in improving this area of women's health and giving more access and more choice for patients that it felt like they were truly on the journey with us more so than just wanting to get a return after seven or ten years which was fantastic.
00:11:58 Fifi: Pretty much after we raised the pre-seed round, we set out to hire our small engineering team. So it ended up being three engineers and then a product designer, so a team of four on product. And then really focusing on growing the customer base. So expanding our reach and getting out into market and meeting people where they are.
00:12:19 Fifi: As people in healthcare, it's hard to reach them on LinkedIn. It's hard to reach them on email. There's so many places that they're just not active. Most of the time, you have to physically go and meet them in person, whether it's at conferences or going to their clinics and buying them lunch. The cost of acquisition is lunch for the team.
00:12:37 Fifi: So we spent a lot of time and a lot of money and energy on doing that in the first year. We went all across the country actually. We focused on certain areas like Texas and Virginia, as well, is big for us. It really is dependent on the regulations in the state as to how easily and how open midwifery practice is or out of hospital practice is within that state that made it easier for us to go in and work with those people. So that's where we focused on in the first year.
00:13:05 Alessandra: I appreciate that. And so now Aster is in, I believe, 15 states. But I would imagine, like you said, you start in certain states and expand from there. In response to your point of you've really got to build these relationships, it really is from one practice to the next. Some of it is guerrilla style marketing as well. We used to host Facebook lunch and learns, and we would send literally just notepads with QR codes and pens on it.
00:13:31 Alessandra: What feels like old school marketing in this space can actually be quite innovative to reach the folks who are most interesting to you as a customer. So I know that healthcare can oftentimes be slow to adopt innovation. How do you approach designing Aster so that clinicians actually use and trust it? How did you get those both initial partners on? How does it perform product development?
00:13:57 Fifi: More times than not, a lot of innovation in healthcare and healthtech in particular actually can slow the clinician down. So if you think about a lot of the tools that they add another screen or another window on top of their existing EHR or experience that they have to do in order to manage care. We didn't want to be another tool that they had to use.
00:14:20 Fifi: So we do actually operate like the rip and replace model, which is an interesting high-risk strategy, you could say that you, to come in and completely take out what that clinician has been using for years and years. In some cases, some of our customers have been using the same tool for fifteen years, and we're coming in and we're saying, you do not need that anymore. You can just use Aster for everything. So that's tricky.
00:14:43 Fifi: It's really the way that we designed everything. We involved our customer base quite early on and quite heavily to the point where we have a customer advisory board, which is made up of OBGYNs and midwives and nurse practitioners in the space, and we often co-design with them.
00:15:01 Fifi: So it seems really simple, but we would get to the minute details of different areas of the product. Meet with them every week for an hour, show them an updated prototype and then cross reference it with different disciplines. Because it has to work for an OB receiving a transfer from a mid-birth center or a midwifery clinic. That information, that data has to match up to what they're looking for.
00:15:24 Fifi: So we would always cross reference our designs with these different groups and make sure that it worked for each of them so that care was continuous and it felt holistic in that sense. We still do this today. We do it a little bit less because we have people on our team now, but that's what helped us in the beginning.
00:15:39 Fifi: Aster’s unique selling point is that it's quite specialized. It's hyper-specialized for this group of care providers. So when they use it, they feel like it's an extension of themselves, and they're not having to do any extra work. It really fits into their workflow already, but we wouldn't have been able to do that without our customers.
00:15:55 Alessandra: That's great to involve the clinicians as early as possible. A very basic question, what is the product experience either as an OBGYN or midwife or either the provider side or the patient side?
00:16:07 Fifi: So really simply, Aster is an all in one platform for managing your practice. We focus solely on out-of-hospital care all the way from intake scheduling to clinical charting to transferring out as well as all the administrative tasks that you'd have to do such as having patients sign documents. We do actually have fax integrations.
00:16:27 Fifi: On the clinical side, we help you with lab ordering, e-prescribing, and then clinical assistance as well, which we're getting into now with some of the AI features that we're building, helping you actually surface prior studies, information, data about the space that you may have missed that's helping you with a particular patient.
00:16:44 Fifi: So we do a lot of clinical decision support as well right now that we're just getting into. Now that we've established this baseline of giving you everything for the product that you need to just run efficiently, we can do some more interesting things now.
00:16:58 Fifi: So that's how we're able to replace three to four products that they're already using. So think of some of our practices. They might use DocuSign, short scripts for e-prescribing, another thing for faxing, and then they have their clinical documentation tool, whichever one that's out there. Aster comes along and says, hey. We're actually able to do all of those things for you, less data leakage for your patient data, simpler workflow for you and your team, and it may cost you the same price or if it's not significantly more, it's more valuable in the long run. That's how we're able to get people to switch.
00:17:32 Alessandra: Incredible. What kind of impact have you seen? So I know we talked about the prototype. We talked about how you built it out, and now you're getting into even more complex and exciting features. But can you talk a little bit about the impact over the last two years or some of the things you're most proud of, perhaps seeing it in the wild?
00:17:48 Fifi: So right now, we have 10,000 patients on the platform.
00:17:52 Alessandra: That's a big milestone. Congratulations. Let's just pause there for a moment. That's great.
00:17:58 Fifi: The thing about women's health, the type of work that we do is these are active patients. They're not just sitting on the books essentially waiting for a primary care appointment that they have every year or every couple of years. They're really active.
00:18:10 Fifi: So we're following and tracking them through their first appointment, whether that's a 12-week prenatal appointment, all the way to delivery. We do labor and birth delivery on the platform as well, and then postpartum. Even at this point, we may have had a repeat pregnancy, so the same patient coming back with a pregnancy. So we're really excited about that as well.
00:18:31 Fifi: So the biggest impact is actually twofold. We've been saving our clinicians a significant amount of time on a number of things, mostly charting. We've reduced average charting time by 50%. So the way that our product works is that we have smart templates that just match the workflow of what they're already doing. So they're not having to fit and mesh into a system that's not built around their workflow like they would with another tool. It just works really simply for them.
00:18:56 Fifi: Other examples would be saving time on lab entry, lab ordering, e-prescribing. It's all integrated into the platform. And then getting hours back and even having to not hire someone, which we've had a couple of practices explicitly say I didn't need to make that hire. I was able to hire someone else on the clinical side and not another front office individual.
00:19:19 Fifi: On the clinical side, we're actually able to see a really low rate of transfers as well to hospital, really low C-section rates, so lower than national averages for our patients that go through Aster. That results in lower NICU rates as well. So we actually launched the product publicly in September 2024. We're just approaching nine months right now, so the data is coming through as to what we're really able to do on the clinical side, which is quite exciting.
00:19:46 Alessandra: That is very exciting. So it must be fun to see as it comes through. I want to get into future and where you see both Aster as well as some of the biggest opportunities in women's health moving forward. But aside from the myriad on the list of 25 things on your founder plate, what is keeping you up right now?
00:20:04 Fifi: Definitely my one month old daughter is keeping me up.
00:20:07 Alessandra: That's true. I kind of teed you up for that one.
00:20:10 Fifi: That night shift is keeping me up. But I think other things would be I really don't want women's health to get left behind in what's happening with AI in healthcare. A lot of the models are trained on inpatient hospital data and information because there's so much of it.
00:20:30 Fifi: Community-based health care, out of hospital health care, I'm not seeing as much adoption there because a lot of tools are embedded into Epic and Cerner and things like that. You can go and use Nabla for example and spend $100 per month. But I'm not seeing as much adoption compared to clinicians that are working in-hospital. So I'm curious as to why that's happening. Is it companies like Aster that has to really be at the forefront of that?
00:20:54 Alessandra: Just to clarify. When you say adoption of AI, do you mean in terms of the wave of new innovative companies that have come out in care models? Because there's another huge systemic issue here of just the lack of data in terms of billing and payer data or the ability to actually train new models when we have just a huge gap in women's health.
00:21:14 Fifi: It's more the huge gap in women's health data because I come from the world of community-based care. It's that even the data that we have on women's health is skewed and nuanced to that type of care, like inpatient care.
00:21:28 Fifi: So you need companies like Aster that can generate and create large datasets of 10,000 patients or so over a period of time to actually train new models that are more appropriate for the type of clinicians that we're seeing in our world, but also this is a growing number of clinicians.
00:21:45 Fifi: So exactly to your point, it's the women's health data gap that I think is interesting, and I wanna see how it plays out with AI models. We can do some testing on that. We can maybe just explore it ourselves as a company and look at the answers and results that we receive and really assess them under a microscope and make sure that it's recommending things that aren't just pure ACOG guidelines, for example, in obstetrics and gynecology.
00:22:10 Alessandra: Can you clarify for listeners what ACOG is?
00:22:13 Fifi: The American College of Obstetrics and Gynecology is ACOG, which is fantastic and keeps people safe. But of course, there is midwifery and nursing as well that are quite interesting as alternatives that you can consider when looking after patients too.
00:22:26 Alessandra: So in thinking about how you can be part of the solution in the future, what's keeping you up at night? How is that informing your product road map and or the kind of data that you're collecting?
00:22:36 Fifi: We've had two options. Either use a large language model that's available or a series or set of them. For example, we do currently use Google Gemini in the product right now, been trained a lot on healthcare data and obstetrics and gynecology in particular. We're using that model for more of our administrative tasks. So for example, today, we're using that model for extraction of lab results like a computer vision piece of software that's more straightforward.
00:23:04 Fifi: Now when it comes to things like clinical decision support and looking at all the information that Aster holds on a patient, then you have to be really cautious about what language model you're using and the type of patients that it's been trained on and clinicians that it's been trained on. In that case, that's where we're more interested in using our own data to really refine the results that come through and the insights and support that we're providing to clinicians.
00:23:30 Fifi: So that keeps me up at night because although we do have a large patient database, it's not massive, I would say. I think 10,000 is a good number, but it could be bigger over a longer period of time. It could be more refined. What other data are we using to mix with, get, and compare it to, or to build this language model ourselves that we can really provide good answers and insights to our clinicians.
00:23:54 Fifi: That's the challenge that we're working through right now with my engineering team is what feels the best option for us. Right now, we've broken it down, and we're trying different options and we're looking at results instead of putting a pause and waiting for something to be developed. We have to move forward whilst everyone else does.
00:24:10 Alessandra: I'm curious just personally, what datasets are you looking at or what kind of institutions? Are you looking at payers? Are you looking at datasets from NIH? What are some of the forces that inform?
00:24:20 Fifi: For us, it's the large body of research that's been done on pregnancy so far. But again, like I mentioned, it's inpatient data. So it is NIH. It's journals and studies that have been conducted. Not payers for us in our case. We don't have the easiest access to that right now because we don't actually work with them. There's some partner companies as well that we've been talking to about potentially sharing information that can be helpful and, like, mutually beneficial to each company. So those are the things we've been looking at.
00:24:48 Alessandra: Great. What does the future look in the next twelve months, five years, ten years? I'd just love to hear a little bit about the future of Aster and what we can expect from you and the team.
00:24:57 Fifi: Right now, we have thousands of patients, hundreds of clinicians, and practices on the platform. We've done a really good job at focusing on pregnancy, maternal health, postpartum. Product that we've built is not required to focus on that subset of medicine. It can really expand to family medicine, fertility as well, pediatrics, and various other areas within healthcare. So we're excited to see how we can provide that support to other clinicians.
00:25:25 Fifi: Most of all, I want the people who go into this space, who look to care for other people, are not necessarily business owners. Making that side easier just allows them to focus primarily on delivering high quality care and seeing their patients, and then their practice grows in the background.
00:25:41 Fifi: I'm hoping to see women and families just significantly more choice when they get pregnant, when they wanna start a family, when they transition to menopause care. Just being able to say, I don't have one option here that's being pushed by my primary care provider. I can make different choices for myself and my family and feel really good about it. That's what we want.
00:26:02 Alessandra: I love that. I loved our conversation so far, but we're getting to time. I will move into our speed round here. We have four quick questions for you. So running through them. One, what is a book you're reading or podcast you're enjoying?
00:26:18 Fifi: I'm listening to The Optimist on Spotify, which is an audiobook. It's about Sam Altman and his family history, his upbringing, and then his path to OpenAI through Y-Combinator and his own startup.
00:26:32 Fifi: I just stumbled across it. It wasn't something I was looking for. It was just recommended to me. And I thought it would just be super interesting to just understand more about his journey because I really think that the impact of that company will be transformative for all of us. So knowing who's behind it and the personality behind it is interesting. So scary because one person holds a lot of power and you wonder what they're gonna do with that.
00:26:55 Alessandra: I am adding it to my queue. That sounds really good. I love biographies, and founder stories are fascinating. Adding it to my list. Two, if you could live anywhere in the world for one year, where would it be?
00:27:07 Fifi: Luckily, I'm living in that place right now so…
00:27:10 Alessandra: Oh, I love that.
00:27:11 Fifi: Whenever I tell Americans I've always wanted to live in the US, they're shocked and surprised and a little bit horrified. But I really do believe in the American dream, and I think there's a lot of opportunity here and living in the place I wanna be in.
00:27:22 Alessandra: Love that. Thank you also for tackling something so important in this country right now, which is women's health. So thrilled to have you fighting that good fight with us here, as well as we know your global ambitions as well, which is in the future for Aster. Okay. Three, favorite productivity hack.
00:27:39 Fifi: Oh, man. Right now with a newborn, I'm just trying to do all the same tasks at the same time. I think batch processing is what I'm doing. If I have to do things like payroll and admin for the company, it's all getting done on one day. If we're doing product stuff, it's all getting done on another day just so I'm not having to context switch as much.
00:27:57 Fifi: Because I find that a little bit trickier because baby brain is a real thing. So having too many different things to think about at one time is not good for me right now. The multitasking has stopped. That's what I've been doing.
00:28:07 Alessandra: That's hopefully something that will carry into the future too. Probably the proper way to go about things. Appreciate that. And then four, where can listeners find you?
00:28:16 Fifi: I'm pretty active on LinkedIn. Just Fifi Kara. We have a really good Instagram for Aster Care. It's really informative for our space for midwifery, for obstetrics and gynecology, and then even just practice growth as well. That's astercare_. And then my own Instagram is just fifi.kara.
00:28:34 Alessandra: Perfect. If you are looking for support on the other side of fertility and maternity, I would also invite people to check out elektrahealth.com as you're looking for menopause support. Thank you, Fifi, for a really excellent conversation. Thank you for what you're doing for women across this country and everywhere.
00:28:54 Scott Hartley: Thanks for joining us and hope you enjoyed today's episode. For those of you listening, you might also be interested to learn more about Everywhere. We're a first check preseed fund that does exactly that, invests everywhere. We're a community of 500 founders and operators, and we've invested in over two fifty companies around the globe. Find us at our website everywhere.vc, on LinkedIn, and through our regular founder spotlights on Substack. Be sure to subscribe, and we'll catch you on the next episode.
Read more from Alessandra Henderson in Founders Everywhere.