Pair Eyewear Teams Up with Warner Bros. to Bring Harry Potter Magic to the $100B Eyewear Market
Pair Eyewear offers customizable prescription glasses and sunglasses with interchangeable magnetic toppers, allowing users to easily change their look.
Pair Eyewear just cast its boldest spell yet. The customizable eyewear startup announced a new collaboration with Warner Bros. Discovery Global Consumer Products, launching a limited-edition Harry Potter collection designed to enchant fans across generations.
Co-founded by Sophia Edelstein and Nathan Kondamuri, Pair is known for its patented snap-on frame system, which lets users instantly swap out top frames to match their style. The Harry Potter collection adds 28 wizard-themed designs to the mix, marrying nostalgia with modular tech—and offering a clever new way to turn fandom into recurring revenue.
From Hogwarts to High Growth
This isn’t Pair’s first foray into pop culture. Previous hits include drops with Marvel and Star Wars, each fueling a cult-like following of collectors and repeat buyers. But the Harry Potter franchise—now with over $35B in lifetime merchandise sales and a new HBO reboot on the horizon—takes things to another level.
By tapping into a built-in global fanbase, the brand is turning eyewear into a canvas for self-expression, identity, and limited-edition FOMO. The frames clip onto existing glasses, making it easy for customers to refresh their look without buying a whole new pair.
Eyewear That Scales Like Software
Behind the magic is Pair’s patented technology, which allows for fast iteration, low inventory risk, and IP licensing at scale. Unlike traditional eyewear brands reliant on static designs, Pair’s plug-and-play model lets it collaborate with major franchises while staying lean and flexible.
Its second manufacturing facility in Irvine, CA, plus recent expansions into the UK and Australia, signal global ambitions. Those two markets—both rich in Potter nostalgia—are early testing grounds for what could become a broader international strategy.
A Cross-Generational Power Play
Harry Potter isn’t just a kids’ brand—it’s a cross-generational juggernaut. Millennials who grew up with the books, Gen Z tuning in for reboots, and even younger audiences discovering the wizarding world through new content all fall into Pair’s target demo.
This broad appeal is a key differentiator in a $100B eyewear market that increasingly depends on style, storytelling, and brand identity—not just vision correction.
The Bigger Picture
Pair isn’t just selling glasses. It’s redefining what eyewear can be: a gateway to pop culture, a modular fashion statement, and a direct-to-consumer platform built for speed and scale. With Warner Bros. IP in hand and a patented system that supports future collaborations, Pair is well positioned to keep conjuring wins in a category long dominated by legacy incumbents.
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