Ownwell Raises $50M to Help Homeowners Lower Property Tax Bills
Ownwell Scales AI to Reduce Homeowners’ Property Tax Burden
For most homeowners, property taxes are a fixed cost. They are rarely questioned, even less frequently appealed. Ownwell is building technology to change that.
Today in Crunchbase News, the Austin-based startup announced $50 million in new financing to support geographic expansion and deeper penetration in existing markets as the company scales its AI-powered property tax appeal platform.
Founded by CEO Colton Pace and CTO Joseph Noor, Ownwell launched in 2021 with a clear mission: democratize access to the tools traditionally used by institutional property owners and ultra-wealthy investors. Pace, a former asset manager, saw firsthand how large real estate portfolios are systematically optimized, including how property tax assessments are regularly challenged and reduced. Most homeowners, by contrast, never file an appeal.
Ownwell’s platform automates the appeal process by analyzing millions of local property records and surfacing the strongest case to present to municipalities. The company operates on a contingency model, charging customers only if it successfully lowers their tax bill, which is typically 25% to 35% of the savings generated, depending on the market.
“We market to people that are typically very underserved,” Pace told Crunchbase News. “That law firm down the street doesn’t want to help a $200,000 home appeal their property taxes. They want the skyscraper.”
A Million Appeals—and Growing
Since launch, Ownwell has processed more than 1 million appeals and reports saving customers over $400 million in property taxes. The company now serves more than 500,000 residential and commercial property owners across 12 states, including Texas, New York, Florida, California, and Illinois.
Part of the new capital will go toward expanding into additional states and “going deeper” in existing ones. Ownwell also offers a nationwide property tax packet to help homeowners outside its core markets file their own appeals, using proprietary data gathered from hundreds of thousands of past cases.
Over time, the company has broadened its services beyond tax appeals to include property exemptions, insurance comparisons, and refinancing exploration. It has partnerships with platforms such as Realtor.com, Valon Technologies, and Amplify Credit Union, earning referral commissions similar to consumer fintech models.
Profitable, but Prioritizing Growth
Ownwell reports maintaining over 100% annual growth since inception, with customer growth exceeding 180% in 2025. While currently profitable on both a cash flow and net income basis, the company says it is prioritizing expansion.
Investors including Alpha Edison, Mercato Partners, Intuit Ventures, and Left Lane Capital see a durable thesis: helping consumers save money in complex, local markets at scale.
At its core, Ownwell’s bet is simple. Property tax optimization has long been a tool of institutional real estate. By applying automation and data intelligence, the company aims to make that advantage accessible to everyday homeowners.
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