Founders Everywhere: Dave Zohrob
Dave Zohrob is the co-founder and CEO of Nori, a personal health agent that helps you get healthier, whatever it takes—using your own data, wearables, and the apps you already use.
Welcome to Founders Everywhere, where we highlight the incredible people behind the companies we’ve backed at Everywhere Ventures, a global pre-seed fund supported by a community of 500 founders and operators.
Nori is a personalized AI health advisor that captures the full picture of your health. It combines data from wearables like Apple Watch, Garmin, and Oura Ring with medical records from more than 70,000 healthcare providers across the United States. It takes into account your sleep, workouts, labs, and even how you say you’re feeling. Instead of offering generic recommendations, Nori learns over time, remembers what works, adapts to your habits, and proactively reaches out through iMessage, WhatsApp, or SMS to help keep you on track. The result feels like an always-on personal health coach, using AI to deliver personalized guidance at the right moments and help people build healthier habits, make better decisions, and ultimately live longer, better lives.
Co-founders Dave Zohrob and Harish Agarwal have been building together for over a decade. They met while working at AngelList, then left to start Chartabale, which was acquired by Spotify. After taking a step back and reflecting on what mattered most, health emerged as a top priority for both of them. They also shared a frustration that much of the standard advice (calorie counting, Mediterranean diet, “move more”) felt like advice written for someone else, and it always wore off, which led them to want to build something that would not only help them become healthier, but also help others trying to make lasting, meaningful change.
What’s Nori’s North Star?
Our North Star is to add a billion healthy years of living to humanity. We’re nowhere near that yet, but it’s deeply motivating when you talk to users and see how having always-on support changes their relationship with their health.
Tell us about a recent milestone that Nori crushed.
We’re a small team, but shipping fast and we stay very responsive to our users. We just launched Nori 2.0, which is a pretty major rewrite to make Nori more personalized, with better memory and more proactive behavior. It’s based on hundreds of user conversations about what they actually care about. Since launching the new version, active usage has grown to the thousands, and daily active users are up about 65% month‑over‑month. More importantly, users now tell us this is something they use every day and would be genuinely sad to lose.
How does Nori inspire ‘customer love’?
Health is messy and complicated for everyone. There is the generic advice like “sleep more, drink water, workout.” Then there is the reality of daily life, where sleep, stress, exercise, family history, routines, and setbacks all interact in unpredictable ways. What people love about Nori is that it does not reduce them to a generic patient or treat every conversation like a fresh start. Instead, it builds a continuous understanding over time, remembering what matters to you, what has worked or not, and how your context is changing. Users connect with the feeling that Nori is holding their entire messy picture in mind and turning it into something clearer and more actionable, meeting them where they are rather than where an idealized version of them is supposed to be.
What is your motivation to build Nori?
On the personal side, I’ve seen people in my life with both serious health issues I want to avoid and very healthy lives I’d like to emulate, and that contrast has been a big motivator. After we sold Chartable to Spotify and I finally took a breath, I went to the doctor for a check‑up and the results were worse than I expected. That was a real wake‑up call, especially as a parent who wants to be around for his kids, and I decided I couldn’t keep ignoring this part of my life. On the professional side, I have this somewhat naive but persistent belief that we’re under‑using the incredible data from devices like Apple Watch and Oura Ring, and that if we connect that data to increasingly capable AI, we can build a positive feedback loop that actually helps us, instead of just building the next doom‑scrolling machine.
Favorite books or podcasts?
Recently I really enjoyed The Infinity Machine by Sebastian Mallaby. I happened to be reading it on the train to the Everywhere Ventures AGM where the author was speaking, which was a nice surprise. Outside of tech, Elena Ferrante’s Neapolitan novels are deeply lodged in my brain. I’ve reread them a couple of times, and they’ve influenced how I think about people and relationships more than most business books. My two must‑listen podcasts are Conversations with Tyler and the Dwarkesh podcast.
Fun fact:
I used to play in multiple bands. I was the singer in a dance‑punk band that played at raves in San Francisco. While that chapter has closed, it’s still a big part of my personal story and a very fun era of my life.
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