Trace Raises $2M Pre-Seed Investment to Innovate AR Content Creation

Trace is the simplest way ever to make AR recordings and experiences at any location in the world.

Trace, a newcomer in the realm of augmented reality, emerged from the departure of its co-founders Greg Tran, Martin Smith, and Sean Couture from Magic Leap. Founded in 2021, Trace swiftly captured attention with its focus on simplifying AR content creation. The startup aims to streamline the intricate process of developing location-based branded AR experiences, addressing a niche left underserved by its predecessor.

Trace has wasted no time in making significant strides, securing a $2 million pre-seed investment, co-led by Rev1 Ventures and Impellent Ventures, the company has already cultivated partnerships with industry giants like Qualcomm, Telefónica, T-Mobile, and Lenovo. Notable projects, such as the AR experience for Deutsche Telekom showcased at Mobile World Congress and the mixed reality offering for the Hip Hop 50 Summit in New York, underscore Trace's potential in revolutionizing AR content creation. With a forthcoming transition from private beta to public release, Trace's creator app promises to democratize access to immersive experiences, catering to both enterprise clients and a broader consumer audience.

---

Read more in TechCrunch.