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Pair Eyewear Sets Sights on International Expansion with $75M Series C
The world’s first customizable prescription and non-Rx glasses and sunglasses. With patented technology and one-of-a-kind Top Frame collections, switch up your style in a snap.
Pair Eyewear, the direct-to-consumer customizable eyewear brand, has secured $75 million in Series C funding to bolster its automated U.S. manufacturing technology and expand its global customer base. The company offers a unique proposition, allowing both adults and children to easily change their eyewear style with over 1,000 "top frame" options, ranging from iconic brands like DC Comics and Marvel to beloved television shows, movies, and renowned artists such as Van Gogh and Frida Kahlo. Starting at just $60 per pair, including prescription lenses, and with top frames beginning at $25, Pair Eyewear has found success in offering affordable, accessible, and personalized eyewear experiences. This funding marks a pivotal moment for the New York-based company, led by co-founders Sophia Edelstein and Nathan Kondamuri, following two successful funding rounds in 2021 totaling $72 million.
Pair Eyewear's strategic shift toward catering more to adults and leveraging social media has proven fruitful. Over 95% of its customer base now comprises adults purchasing eyewear for themselves. This customer-centric approach has translated into extraordinary growth, with revenue surging by 24 times between 2020 and 2023, and expectations of doubling year-over-year revenue by year-end. Notably, TikTok has played a substantial role in Pair Eyewear's success, accounting for over 25% of total sales and generating millions in revenue. With plans for further automation technology investment, lens lab expansion, and potential entry into retail settings through omnichannel distribution, Pair Eyewear aims to continue its remarkable growth trajectory while eyeing international expansion to become a global eyewear brand that resonates with individuals worldwide.
Read more in TechCrunch.