Kidsy Raises Oversubscribed $1M in Pre-Seed Funding to Provide Discounted Kids Products and Drive Sustainability
Kidsy’s is the leading b2b2c platform for parents to buy overstock, open-box, returned & gently used kids items from all the top brands and retailers.
Kidsy, a burgeoning e-commerce startup based in Chicago, is reshaping the landscape of children's retail by offering discounted baby and kids products sourced from large brands, retailers, and liquidation companies. Founded by Shraysi Tandon, a former business journalist, and Sinan Sari, a software engineer, Kidsy addresses the challenge of escalating costs associated with raising children, particularly in the early years when rapid growth leads to frequent outgrowing of clothes and toys. The company not only provides consumers access to affordable essentials like clothing, strollers, and toys but also champions sustainability by repurposing overstock and returned items, thus diverting them from landfills.
Since its emergence from beta in September 2023, Kidsy has rapidly gained traction, achieving $1 million in annualized revenue by January the following year. Tandon's journey to founding Kidsy was inspired by her experience as a consumer navigating the complexities of the retail market while pregnant with her first child. Recognizing the untapped potential in the market for discounted baby products, she seized the opportunity to create a specialized platform catering to parents' needs, backed by a strong commitment to environmental stewardship and customer satisfaction. With plans for expansion and innovation, Kidsy aims to leverage artificial intelligence and machine learning to enhance operational efficiency while envisioning broader global outreach beyond the U.S. market.
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