Hark Secures $3.5M to Transform Voice-of-Customer Programs with AI-Powered Platform
Hark Secures $3.5M to Transform Voice-of-Customer Programs with AI-Powered Platform
Hark allows brands to build loyalty and achieve more efficient growth through Customer Generated Content.
Hark, a New York-based startup led by Fran Brzyski and Matthew Ring, is transforming traditional Voice-of-Customer (VoC) programs with its innovative AI-powered platform, having secured $3.5 million in seed funding led by Oceans Ventures. This financial boost will drive Hark’s go-to-market strategy and enhance its platform, which already serves multiple companies. Unlike conventional VoC programs that rely on text-based surveys, Hark provides asynchronous video and audio feedback options, allowing customers to communicate in their preferred formats. This approach captures the nuances of customer sentiment more effectively, offering richer insights into customer experiences and preferences.
Hark's AI-driven analysis of video and audio feedback significantly improves data collection, addressing the limitations of traditional VoC methods that often result in superficial insights and customer frustration. By streamlining customer communication and categorizing data efficiently, Hark reduces the time required for manual analysis by 40%, leading to faster resolutions and increased customer satisfaction. Early adopters, particularly direct-to-consumer brands, have reported a 20% increase in customer satisfaction and a 79% improvement in resolution times. Hark is disrupting the VoC market and providing valuable insights across various company departments, transforming customer support into a strategic asset.
Read more in Tech Funding News.
Check out more from Fran Brzyski in Founders Everywhere.