Ground Co-founders Antonio Andrade, Kat Garcia, and Shahriar Kabir Featured in Forbes
Ground is modernizing how brands grow. Increase sales by 20% in minutes with the help of AI.
Ground co-founders Kat Garcia and Shahriar Kabir see entrepreneurship as a dynamic sport, where dedication and strategic plays lead to success. Kabir emphasizes the parallels between major league sports and the startup world, highlighting the need for hard work and talent to secure a spot in the "Big Leagues." Garcia and Kabir, both under 30, embody the entrepreneurial athleticism crucial for success. Their venture, Ground, an AI-powered platform aiding consumer companies in growth, has seen substantial progress since its 2020 launch. With success stories like uncovering $391,000 of untapped annual revenue for one brand in minutes, Ground's clientele includes notable names like Sephora's Crown Affair, Eadem, and Jolie. The company, with a hybrid team spanning New York, Germany, Brazil, and Montreal, aims to expand collaborations and enhance its AI model, enjoying a surge of momentum, including a Times Square billboard feature.
Garcia and Kabir stress that success in entrepreneurship involves more than just putting in hours. Garcia notes that despite hard work, the future is never guaranteed, emphasizing the importance of constant analysis and innovation to adapt to changing needs. They advocate for thinking about problem-solving in a way that involves continuous iteration. The co-founders also underscore the power of networking in propelling a startup forward. They recommend prioritizing the expansion of one's network and staying prepared to seize opportunities as they arise. Reflecting on their journeys, both express a wish to have started even earlier, highlighting the value of taking risks when obligations are fewer. For Garcia and Kabir, entrepreneurship is not just about putting in the hours; it's about strategic thinking, continuous learning, and seizing opportunities early in the game.
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