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Founders Everywhere: Sophia Solanki
Sophia Solanki is the founder & CEO of Narrato, an AI content creation and marketing platform to ideate, create, collaborate and publish - all in one place.
Welcome to Founders Everywhere, where we highlight the incredible people behind the companies we’ve backed at Everywhere Ventures, a global pre-seed fund supported by a community of 500 founders and operators.
Content creation is all about storytelling and there’s no better narrator than Narrato, the AI-powered platform designed for marketers and creators to generate winning content collaboratively, faster, and better. Narrato turbo-boosts the entire content creation journey - from ideation, planning, and creation, to optimization, collaboration and publishing. It’s a one-stop solution for all needs related to content creation.
Sophia Solanki, the founder and CEO of Narrato, has over 16 years of experience in the content marketing and digital marketing industry. Her entrepreneurial journey spans a decade having previously co-founded two startups, one a successful content marketing agency and the other a social media marketing app that was acquired. She’s channeled her expertise and passion into creating Narrato and she shares more about the company and her journey in this week’s Founders Everywhere.
Why Narrato and why now?
I founded Narrato based on my journey and experience in the digital marketing and content marketing space. Over the years, I observed that the content creation process was scattered, with people using various generic tools and facing workflow challenges. After building a custom solution for my previous content marketing agency, I realized that many other businesses were facing similar problems. I decided to create an AI content marketing workspace to help marketing and content creation teams streamline their processes, collaborate, work more efficiently and cost-effectively.
What is Narrato’s North Star?
Our North Star is to become the go-to AI content workspace for marketing teams. We aim to provide a comprehensive platform where teams can collaborate, create, and optimize content efficiently. Similar to how GitHub is synonymous with software development, we want to be synonymous with content marketing.
What sets Narrato apart from other competitors?
Narrato stands out from other competitors in the AI content space due to our approach of providing a complete, collaborative, content workspace. While many competitors offer specialized point solutions for content generation, SEO, or project management, we offer a unified platform that encompasses all these functionalities. Our goal is to cover the entire content workflow and provide AI tools, optimization features, and automation within a single workspace.
Who are Narrato’s customers and what are the core offerings?
Our customers are marketing and content teams of businesses of all sizes and we offer 3 core solutions through our product:
AI content assistant for content creation, optimization and ideation.
Complete content workflow management and automation solution.
A powerful creation space that teams can customize for their use cases.
How does Narrato inspire “customer love”?
Customers have seen a productivity boost of 50-100% on an average, with significantly shorter time to market for their content. Both with content creation and editing, Narrato’s AI content assistant has been a huge productivity enabler and significantly cut costs of content creation. A single content marketer is now able to do twice as much content as they were able to do before AI.
You’ve been a solo founder and a co-founder, what would you recommend?
Based on my experience, I would recommend having co-founders if possible, as they can bring diverse skills and perspectives as well as provide valuable support and expertise. It also helps to distribute the workload. However, sometimes it’s not feasible or the desired path, in which case, as a solo founder it’s important to manage priorities effectively and build teams with solid senior leadership who are able to drive functions independently. There is no one-size-fits-all formula and they each present their own challenges and rewards.
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