Miros Raises €6M to Boost Visual AI Search Capabilities in Global E-commerce
Miros' AI technology deciphers both conscious and unconscious shopper behavior by analyzing scrolls, clicks, and searches.
Miros, an Estonia-based leader in visual AI technology for e-commerce search, has secured €6 million in a pre-Series A funding round led by EBRD Venture Capital and Tera Ventures. Former Estonian President Toomas Hendrik Ilves also participated as an angel investor, stating, “It took just 17 minutes to decide I wanted to invest when I saw firsthand how Miros’ powerful AI-powered visual search technology can completely change and revolutionize online shopping globally. I am always thrilled to see Estonian entrepreneurs at the forefront of innovation.”
Co-founded by CEO Heikki Haldre, CTO Paul Pallin, and Chief Product Officer Mart Parve, Miros addresses a critical challenge in e-commerce: helping consumers find what they’re looking for even when words fall short. “The world doesn’t lack products. Finding them is the problem. We’ve all wasted hours online, endlessly scrolling and searching for the perfect item,” says Haldre. “At Miros, we’re building the new online shopping experience where you can find a product in less than 60 seconds. Even when the products are so visually complex that the words fail us, the shop understands us nevertheless. The experience feels magical. Why would I shop anywhere else and spend hours searching for products?”
Unlike traditional search engines, Miros’ AI platform focuses on how customers engage with images, tracking actions like scrolling and lingering time to decipher style, color, and other visual preferences. By collecting and processing over half a billion user interactions each month, Miros enables retailers to personalize search results in real time, significantly narrowing the gap between consumer intent and product discovery.
The impact of this innovative approach is evident in Miros’ global roster of clients—including Singapore-based Carousell, Germany-based Momox Fashion, Turkey-based Hepsiburada, and U.S.-based Jomashop and Revolve— all reporting substantial gains. For example, Jomashop has experienced a 3.6% increase in gross merchandise value (GMV) and a 1.3% rise in average order value (AOV) since adopting the platform. Across the board, Miros has driven a 9.8% revenue boost by empowering brands to deliver products that match customers’ visual tastes.
With strong partnerships in place with industry giants like SAP, Nvidia, and PwC, Miros is actively expanding its market reach among European and U.S. retailers. Looking ahead, the company plans to relocate its headquarters to the U.S. in preparation for a Series A round anticipated in late 2025, targeting over €20 million. With its intuitive, visually-driven technology, Miros is not only advancing search capabilities but also setting new standards for customer engagement in retail.