Maggie's Refuel Is Reimagining the Everyday Gas Station Stop
Maggie's Refuel's planned Beverly Hills flagship, a hospitality-first take on fuel, food, EV charging, and app-enabled convenience.
Most gas stations were built around the fastest possible version of a stop: fuel, snacks, payment, back on the road.
Maggie’s Refuel is asking a better question: what if that stop could actually be worth lingering for?
SlashGear recently covered the company’s planned Beverly Hills flagship, which is expected to open in 2027 alongside the existing Union 76 station on Santa Monica Boulevard. The site is already a local landmark, known for its midcentury modern canopy, and Maggie’s is building around that sense of place rather than flattening it into another generic convenience format.
The concept comes from Alex Canter, a fourth-generation member of the family behind LA’s iconic Canter’s Deli. That hospitality background shows up in the product vision. Maggie’s is not just adding nicer shelves to a gas station. It is combining fuel, curated food and beverages, EV charging, local restaurant collaborations, app-based ordering, and rewards into one modern roadside experience.
According to SlashGear, the flagship is expected to include staples like soda and chips alongside carefully selected snacks from emerging food brands around the world. The store will also offer fresh food and drinks, including craft lattes, ceremonial-grade matcha, fresh juices, artisan soft-serve ice cream, and pastries from Beverly Hills bakeries.
The app layer matters too. Customers will be able to order drinks and snacks before they arrive, turning the gas station visit into something closer to a hospitality and commerce experience than a pure utility stop. EV charging adds another reason to rethink the format: if drivers are already spending more time on site, the quality of that time becomes part of the product.
We have always liked companies that take an overlooked everyday category and rebuild it around changing consumer expectations. Maggie’s Refuel fits that pattern. Fuel may be the anchor, but the opportunity is broader: food, beverage, hospitality, rewards, real estate, and a brand that can make a routine errand feel considered.
If the Beverly Hills flagship works, it could become the launch point for a concept that expands across the West Coast. That is what makes this exciting. Maggie’s is not just trying to make one gas station nicer. It is testing a new operating model for what the next generation of convenience retail can feel like.
Read the full SlashGear article.
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