Halfdays Hits Forbes: Skiing's Cultural Crossover Is Here—And This Brand Is Built for More Than the Moment
How Halfdays is shaping the next era of women’s outdoor apparel.
Halfdays is a women-first ski and outdoor apparel brand that blends technical performance with fashion-forward design, creating gear that works on the slopes and in everyday life.
Skiing is having a moment - but Halfdays has been building for this moment all along. The brand just landed a feature in Forbes, where Karin Eldor explores how skiing’s cultural crossover is reshaping the industry, and how Halfdays is uniquely positioned to ride the wave.
Founded by Kiley McKinnon, Halfdays started with a simple insight: women wanted ski gear that didn’t force them to choose between performance and style. The brand’s name itself reflects its ethos - skiing is just one part of the day, and your gear should work for everything else too.
From Slopes to Streets: The Cultural Shift
Forbes highlights how skiing is no longer just a niche winter sport—it’s becoming a lifestyle. Social media, celebrity endorsements, and a new generation of skiers are driving demand for brands that understand both the technical and cultural sides of the sport.
Halfdays have been ahead of this curve. The brand’s designs are built for serious skiers but styled for the après scene, the coffee run, and the commute home. It’s technical apparel that doesn’t look technical and that’s exactly what today’s skiers want.
McKinnon told Forbes: “We’re not just building ski gear. We’re building a brand for women who live full lives and skiing is one part of that.”
Why This Matters
The outdoor industry has long struggled with inclusivity and design that actually fits women’s needs. Halfdays is part of a new wave of brands that are changing that, not by making “shrink it and pink it” versions of men’s gear, but by designing from the ground up with women in mind.
The Forbes feature is a validation of that approach. As skiing continues its cultural crossover, a brand that deeply understands both the performance and lifestyle aspect like Halfdays will be the one to define the future of the sport.
Read more on Forbes.