Founders Everywhere: Luke Groesbeck
Luke Groesbeck is the co-founder and CEO of Foundation, the customer experience platform for homebuilders.
Welcome to Founders Everywhere, where we highlight the incredible people behind the companies we’ve backed at Everywhere Ventures, a global pre-seed fund supported by a community of 500 founders and operators.
Homebuilding is a major pillar of the U.S. economy and is one of the largest markets still running on outdated infrastructure. The top 500 U.S. builders sell roughly $250–500 billion of new homes each year, which is about half the size of U.S. e-commerce. Yet most of the buyer experience still happens through phone calls, paper forms, and scattered legacy systems. Foundation is bringing buyers and teams online with the native customer experience suite for enterprise‑scale homebuilders. They provide white‑label mobile and web apps that give buyers a modern, branded journey, while sales and operations teams get powerful tools and workflows that increase speed and efficiency. They support single‑family, townhome, and multifamily builders, and part of their job has been to underwrite their decisions by proving the product works across all these builder types. The ultimate goal is to help builders sell more homes, make more profit, and give buyers a better experience from start to finish.
Co-founder and CEO Luke Groesbeck considers building Foundation a full-circle story. His co-founder and CCO Derek Schairer previously sold homes for Lennar, one of the leading homebuilders in the world, and Luke interned at Lennar in college before moving into tech. Luke and Derek met later at Opendoor, where Luke led product for field tools before moving to partnerships to help scale the company’s fastest-growing customer acquisition channels and Derek was the GM of homebuilder partnerships. Working closely together, they saw firsthand how large-scale homebuilding and transactions actually operate in the field, from construction workflows to customer experience. That shared context shaped their decision to start Foundation, where they now combine their backgrounds to build consumer-grade buyer experiences, operational tools for builder teams, and an API platform for integrations and automation.
Why Foundation and why now?
At Opendoor, we worked on the homebuilder partnerships channel, which turned out to be one of the company’s most efficient and scalable customer acquisition channels. As we worked with homebuilders, we kept hearing the same request: they wanted better technology to run their sales process and improve the buyer experience. Most builders were still relying on outdated, offline systems despite selling hundreds of billions of dollars of homes each year. That’s when we realized there was a massive opportunity to bring modern software to one of the largest industries that had been left behind.
What’s Foundation’s mission?
Our mission is to build Silicon Valley–grade technology that helps homebuilders sell more homes, more profitably, and deliver a better experience for buyers.
Tell us about some recent milestones that Foundation crushed.
In 2025 we grew 5x.
By the end of 2025, our builders collectively sold more than 10,000 homes a year through Foundation. That’s the equivalent scale of a top‑10 public U.S. homebuilder.
We launched our first builder‑branded mobile apps less than 18 months ago, and in that time we’ve grown to power more than 40% of the homebuyer and homeowner apps offered by top‑200 builders.
How does Foundation inspire ”customer love”?
Foundation turns a fragmented and stressful homebuying process into a simple, modern experience. Buyers can track construction progress, manage checklists, and communicate with their builder in one place during the 6 to 12 months their home is being built. For builders, that means happier customers, fewer manual touchpoints, and teams that can focus on building and selling homes instead of constantly managing updates.
Why is Foundation going to win?
You have to have an ROI‑driven product, but beyond that, winning comes down to two things: who moves the fastest, and who’s closest to their customers. We’ve built Foundation around that intersection. We ship quickly and iterate constantly based on real feedback from builders. Most of our relationships are built on the ground and that proximity gives us a deep understanding of their problems. I believe that combination of speed and closeness is what will ultimately make us hard to beat.
Any favorite podcasts?
The only podcast I consistently listen to is Odd Lots, a Bloomberg show that’s generally business‑oriented but features fascinating guests across many industries. I like hearing from people who are deep experts in their own strange corners of the economy.
Fun fact:
I have two daughters under six and we’ve become the typical Boulder family: spending our time outdoors hiking, rock climbing, snowboarding, and skiing.
Listen to Alfie Pearce-Higgins with Jenny Fielding, on the Venture Everywhere podcast: Not My First Rodeo. Now on Apple & Spotify. Check out to all our past episodes here!
