Fixing the U.S. Food Supply: How Martie is Rescuing Surplus Groceries (and Your Wallet)
Martie is an online marketplace that offers discounted prices on overstock and liquidated food and consumer packaged goods (CPG), providing savings while helping reduce food waste.
Martie, the online grocery store co-founded by Louise Fritjofsson and Kari Morris, is tackling one of the U.S. food system’s most frustrating failures: waste. In a country where 30–40% of food ends up discarded, much of it still perfectly good, Martie has built a business that turns surplus into savings—and ships it straight to your door.
A Fix for the Broken Supply Chain
Not all wasted food is expired. In fact, many items are tossed simply because they’re overstocked, come in updated packaging, or are seasonal goods that didn’t sell in time. Traditional retailers often discard these products and increase prices on others to offset the loss. Martie steps in before the dumpster.
The company buys up high-quality, unexpired surplus goods and sells them at steep discounts—up to 70% off retail prices. Think snacks, pantry staples, and even premium products like Olaplex hair care or Tom Ford fragrance, all available online and delivered in charming, eco-conscious packaging.
Good for the Planet, Great for Your Budget
By redirecting usable goods away from landfills, Martie is easing pressure on the global food system while helping shoppers cut their grocery bills. It’s a simple but powerful solution: reduce waste, save money, and make the supply chain more efficient.
For consumers who want to be more sustainable but don’t always have time to sift through local options, Martie offers a seamless, feel-good way to shop. And unlike secondhand shopping for clothes or furniture, surplus groceries still come fresh and sealed—just with a smarter price tag.
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