Donna Expands to SAP Sales and Service Cloud
CEO Nicolas Christiaen introduces Donna’s screenless AI assistant to help field teams focus on customers while automating sales and service workflows.
Donna has officially launched its AI assistant for SAP Sales and Service Cloud, extending its capabilities to support field teams in a more seamless and intuitive way.
The update focuses on simplifying how sales and service professionals manage their work while on the move. Instead of navigating multiple tools or manually updating systems, Donna supports users before and after customer interactions, allowing them to stay focused on the conversation.
Led by Nicolas Christiaen, Donna is designed to act as a proactive assistant. Before meetings, it provides coaching and context to help teams prepare. After meetings, it handles administrative tasks within SAP, keeping pipelines updated and forecasts accurate without requiring manual input.
A defining feature of Donna is its screenless experience. Field teams do not need to rely on dashboards or interfaces to manage their workflows. The assistant operates in the background, enabling users to focus entirely on their customers while ensuring that systems remain up to date.
This approach shifts how time is used throughout the day. Travel time between meetings becomes an opportunity for preparation, and follow up tasks are handled automatically after interactions. The result is a more continuous and efficient workflow.
The launch reflects Donna’s focus on reducing friction in enterprise software. By embedding AI directly into existing systems like SAP, the platform aligns more closely with how field teams actually work.
As organizations continue to look for ways to improve productivity without adding complexity, Donna’s screenless model highlights a different direction for sales and service tools.
View the original announcement on LinkedIn