Changing the Game: How Pair Eyewear is Transforming Glasses for All Ages
Pair Eyewear, an eyewear brand initially designed for kids has expanded its product line to include adults, proving to be a massive hit for all generations.
In the latest edition of “Changing the Game,” CBS News introduces viewers to Sophia Edelstein, co-founder and co-CEO of Pair Eyewear. At just $60 a pair, Pair Eyewear offers prescription glasses that don’t just sit on your nose—they evolve with you. Each frame is customizable with interchangeable “top frames,” letting wearers switch styles with a snap of magnetic technology. From classic looks to superhero-inspired designs, Pair has become a global leader in personalized eyewear, especially for kids who want their glasses to feel as dynamic as their favorite characters.
Sophia shared that the idea for Pair Eyewear emerged during her time at Stanford with co-founder Nathan Kondamuri. They realized that, while eyewear was one of the most visible accessories, options were usually static and expensive. With the average pair of glasses costing $300, they saw an opportunity to make style not only affordable but adaptable. This inspiration grew after a conversation with a child who wanted his glasses to make him feel “like Superman.” From that point, Pair set out to make glasses an empowering accessory, especially for kids experiencing the sometimes difficult transition of needing prescription lenses.
Pair’s innovative manufacturing approach is also making waves. By owning production within the U.S., Pair is able to keep prices low while maintaining high quality—a rarity in the eyewear industry. This model enables them to introduce new collections each week, allowing customers to update their look for every occasion or season.
Pair’s partnerships are equally impressive. From Disney and Marvel to Harry Potter and even Van Gogh, they’ve forged collaborations that infuse eyewear with iconic characters and beloved cultural moments. With this range of designs, fans can bring their favorite brands into their daily lives in an exciting, wearable format.
One standout customer has reportedly collected 1,356 top frames—Pair’s ultimate “superfan,” proving that, for some, there’s no such thing as too many frames. As Pair continues to expand, they bring a new level of engagement to eyewear, not just as a functional tool but as a fashion statement and a personal expression.
With Edelstein at the helm, Pair Eyewear isn’t just selling glasses; they’re redefining what eyewear can mean for children and adults alike—bringing customization, accessibility, and a bit of magic to an industry that, until now, had been mostly one-size-fits-all.
Watch the full video in CBS News